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Email Marketing Expert.
Role Overview
As our Email Marketing Expert, you are the maestro conducting the symphony of our email campaigns. From curating mailing lists, crafting compelling email content, to analyzing the campaign performance, your role is pivotal in our customer engagement and retention strategy.
Requirements
- 2+ years of experience specifically in email marketing roles.
- Proven track record of creating and executing successful email campaigns.
- Deep understanding of email marketing platforms like MailChimp or Sendinblue.
- Proficiency in email marketing automation and personalization.
- Demonstrated experience in list building and segmentation.
- Proficient in A/B testing and data-driven decision-making.
- Understands email compliance laws like CAN-SPAM and GDPR.
Your Experience
- Managed email campaigns targeting over 10,000 subscribers.
- Developed and executed drip email campaigns for customer nurturing.
- Used platforms like MailChimp or Sendinblue to create and send emails.
- Implemented email automation sequences for different customer segments.
- Ran successful A/B tests to optimize open rates and CTR.
Required Skills
- Superior written communication skills with an eye for detail.
- Hands-on experience with HTML/CSS for email design.
- Proficient in data analysis to measure campaign performance.
- Thorough understanding of KPIs for email marketing.
- Ability to manage multiple campaigns with tight deadlines.
- Knowledge of email marketing trends and best practices.
- Proficient in MS Excel for data analysis and reporting.
Good to Have
- Familiarity with CRM software like Salesforce or HubSpot.
- Experience in creating and running SMS marketing campaigns.
- Proven track record in improving email deliverability.
- Knowledge of design software like Adobe Illustrator for email design.
- Experience in running email campaigns for e-commerce businesses.
- Knowledge of multi-channel marketing.
- Understanding of consumer behavior and customer journey mapping.
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