Cesco Linguistic Services, based in Denver, Colorado, is an industry leader providing interpreting and translation services for businesses, educational institutions, and government agencies
The Challenge
- Content Creation: The company struggled to generate engaging and industry-relevant content that could attract and retain a wide customer base.
- Content Strategy and Execution: Cesco lacked a comprehensive content strategy, an important element for any business wishing to establish a strong online presence and customer engagement.
The Solution
Beyunal Marketing was brought in to provide a holistic content marketing solution tailored to Cesco’s unique needs.
- Content Creation:
The Beyunal team began by developing content that was not only SEO-optimized but also culturally and linguistically sensitive to Cesco’s diverse customer base. This involved writing blogs on topics like ‘The Importance of Interpretation Services in Today’s Globalized World,’ ‘Translation: Breaking Language Barriers in Business,’ etc.
- Content Strategy:
Simultaneously, Beyunal developed a robust content strategy to ensure that the new content was targeted effectively. This included keyword research, analyzing the competition, and developing a content calendar that optimized the timing and frequency of blog posts.
- Blog Page Design:
A key component of the strategy was the revamping of Cesco’s blog page. Beyunal’s design team gave the blog a new look, making it more visually appealing, user-friendly, and easy to navigate.
The Results
Beyunal’s approach led to a substantial increase in Cesco’s online visibility and customer engagement:
- Improved SEO: The SEO-optimized content led to increase in organic website traffic.
- Increased Engagement: The redesigned blog page and engaging content resulted in an increase in time spent on the site, indicating that visitors were finding the content valuable.
- Expanded Reach: The targeted content strategy brought in a wider audience, contributing to a growth in Cesco’s customer base.
Launched
2018 Q1
Platform
WordPress
Customer
Cesco
Conclusion
The collaboration between Cesco and Beyunal Marketing demonstrates the power of a targeted content marketing strategy. By understanding Cesco’s business and their customers, Beyunal was able to create and execute a strategy that not only increased visibility and engagement but also expanded their client’s reach to a wider audience.
Beyunal Marketing continues to work with Cesco Linguistic Services, further refining their content strategy and continuing to create engaging, industry-relevant content that adds value to Cesco’s customers.
For more information on how Beyunal Marketing can help your business grow, please Contact Us
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